BVLGARI is Expected to Launch its First US Hotel Location in 2024 in Miami Beach

July 22, 2021

Bvlgari is known for its one-of-a-kind luxury products but that isn’t limited to its line of watches and accessories. They also have 11 branded hotels in Milan, London, and Dubai, just to name a few. With their recent expansions in Moscow and Paris, the brand has also decided to open its first location in the United States at none other than one of the hottest cities in the country, Miami Beach.

Located at 100 21st Street, the hotel will be waterfront with direct Miami beach access. The location will place Bvlgari just a few steps from the Miami Art Deco district. Bvlgari originally purchased the property for $140 million.

Because of its location, the project was recent approved by the Miami Historic Preservation Committee. Bvlgari Hotel will feature its signature Italian luxury brand while still celebrating its 1950’s style and historical significance.

The Italian architectural firm Antonio Citterio Patricia Viel will be finalizing the design and restoration of the property in the coming months. The hotel will feature 100 rooms with most of them suites, a spa, outdoor pool, fitness amenities, a restaurant by Chef Niko Romito, and a Bvlgari branded bar.

According to the CEO of Jean-Christophe Babin, “We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Miami. This will be our first property in the United States which is a key market for our Brand and we are delighted to add the vibrant and glamorous Miami Beach to our Collection.”

Bvlgari Hotels & Resorts is expected to begin construction in quarter 4 of 2021 with an anticipated opening date in 2024.