Dolce & Gabbana Partners with 888 Brickell on 90-Story Residential Tower

Dolce & Gabbana debuts its first real estate project in Miami at 888 Brickell Avenue in Downtown Miami. Designers Domenico Dolce and Stefano Gabbana 'selected' the condominiums, which come in several marble selections and colors.

Michael Stern, CEO and founder of the developer JDS Development Group stated that the involvement of the fashion house in residents' daily lives will go beyond the structure of the one- to four-bedroom condos and/or the building's opulent amenities. Instead, each of the 259 homes will have a full "curation" of everything inside.

The three color schemes include: white with Bianco Striata Marble, black with Nero Marquina Marble, and gold with Giallo Imperiale Marble.

According to Stern, the homes include "very elaborate marbles, amazing light fixtures… and an incredibly luxurious palette." People have a lot of freedom to make from the options for their units.

The building was designed by Studio Sofield, the same company that also worked on notable projects like New York's rail-thin Steinway Tower, and depictions show opulent details like Venetian chandeliers and freestanding bathtubs in front of expansive ocean views.

The company's CEO, Alfonso Dolce, indicated that the ultimate objective is to become "ambassadors of 'Made in Italy' in the world" and to expand "the perimeter of the company's activities with a view to an all-round lifestyle experience."

The amenities that are often found in high-end buildings, such as restaurants, bars, fitness centers, shared offices, and conference rooms, will be available to 888 Brickell residents. Additionally, there is a 4,000-square-foot pool deck with a 44-foot pool and views of Miami Beach, Biscayne Bay, and the Atlantic Ocean.

The most luxurious condos will cost more than $35 million, with prices starting at about $3.5 million.

Dolce&Gabbana is not the only luxury brand investing in Florida in this way. Bentley and Porsche, two Volkswagen Group-owned car companies, have also built towers along the state's coastline, while Armani provides residents with access to a private beach from its skyscraper.

Meanwhile, the number of fashion industry leaders opening branded hotels throughout the world has increased recently. Examples include Bulgari, Versace, and Roberto Cavalli. They do this by drawing on their well-established aesthetics and identifiable designer brands.